Custom Web Tools for Small Businesses
I build intelligent, hosted web tools that remove the friction between capable people and better outcomes — transparently, and without replacing anyone.
Open by design.
I've spent decades inside mid-sized manufacturing companies wearing more hats than most org charts allow — marketing, sales, product ownership, IT strategy. I know what it looks like when good people are slowed down by tools that were never built for how they actually work.
I use modern tools to build faster and at lower cost than traditional development. I'll tell you exactly how — that's not a policy, it's just how I think communication should work.
No black boxes.
From spreadsheet to hosted tool.
"We've been imagining something like this for years. Our catalog used to live in a spreadsheet we'd email back and forth — now our dealers can filter products, build orders in their own pricing, and send them through electronically. Mike built exactly what we needed."
"I've been in this industry long enough to be skeptical of tech promises. This wasn't that. Michael took the time to understand our process first, then built something that fits. It's a massive leap forward for us."
What we build.
Optional collaboration with leadership coach Inga Michaelsen
Let's talk about what's
slowing you down.
No pitch. No proposal until we've had a real conversation. Leave your details — I'll reach out personally.
I read every message personally. If your problem isn't something I can help with, I'll tell you honestly — and point you somewhere that can.